Website Translation
your visitors will never notice.
A visitor decides in seconds whether your website was made for them or translated at them. Website translation services have one job: every page localised so the site earns the same trust in French, German or Japanese as it does in English, without your team rebuilding it page by page.
A poorly translated website gets no complaints. Nobody emails to say the German copy reads like a machine wrote it, or that the checkout microcopy makes them hesitate. They just leave, and your analytics show a market that 'did not convert'. The offer was not the problem. The site failed to sound local, and the visitor could tell.
The fix starts with treating website translation and localisation as one job, not two. Your pages, product content and microcopy are localised by linguists who write for the market, working from your CMS exports or source files so nothing is copied, pasted or broken along the way. Translation memory holds every approved decision, so when the site changes next month, only the new content needs work.
Localised for the market
A visitor should never sense the site was written somewhere else
Copy adapted for the market: tone, idiom and cultural reference, not word-for-word conversion
Product names, offers and CTAs checked so they persuade locally, not just parse
Nothing breaks
Every string, form label and error message translated, not just the page copy
We work with HTML, XML, JSON, CMS exports and WPML, so structure and code stay intact
Page titles and meta descriptions translated as part of the job, not left behind
Consistent as the site grows
A website is never finished, and neither is its translation
Translation memory stores every approved page, so updates cost less and stay consistent
The page you add in year three reads like it was written alongside page one
Not sure where to start?
Book a website translation discovery call
Tell us what you are working on, and we will talk you through the options. It is a straightforward conversation, not a sales pitch.
Launching in a new market means your website suddenly has a second job: making the same case, in a language your team cannot proofread. Mistakes go out under your brand and nobody in-house can catch them. Multilingual website translation with a back translation available on request, market checks on names and offers, and a linguist who stays on your account means you can publish in a language you do not speak with the same confidence you publish in English.
Our site is built on WordPress. Can you work with that?
Yes. We work with WordPress exports and multilingual plugins such as WPML, and return translated content ready to import, formatting intact.
We don't have a multilingual plugin. Can you set one up?
Yes. We install and configure WPML, set up your languages and load the translations in, so the site goes multilingual without your team touching it.
German runs longer than English. Will it break our layout?
It can. Once the translated content is in your site, we review it page by page and flag anything the longer text has broken before you go live.
Our website has a lot of technical content. Should we use machine translation?
For manuals? Hybrid AI + human works. For sales content? Human translation is a must to keep your messaging clear, persuasive, and on-brand.
Do we need to copy everything into a document for you?
No, though we can work from one. A clean export (XLIFF, CSV, JSON or your CMS's own format) is faster, cheaper and comes back ready to import.
4.9
Overall Rating
More markets. Same brand voice.
Your content, everywhere it needs to be.
Web agencies and development teams
If you build sites for clients, sooner or later a client wants theirs in three languages, and it becomes part of your brief. You need a partner who respects the build: translations delivered in the file structure you send, placeholders and variables untouched, character limits observed and a page by page review of the built site to catch anything text expansion has broken. We work as the translation layer in your process, so the multilingual version ships on your timeline and reflects well on your work.
Your core pages carry the argument for your business. In another language they have to carry it just as well, which means localising the persuasion, not just the information. Page titles, meta descriptions and headings are translated as part of the page, so the localised version is complete when it ships.
A WordPress site does not need rebuilding to go multilingual. We work with exports from WordPress and other CMS platforms, and with multilingual plugins such as WPML, translating the content while leaving the structure, shortcodes and formatting intact. What comes back imports cleanly, so your developer's involvement is minutes, not days.
WordPress pages, posts and custom fields
WPML installation, setup and translation workflows
A product description that persuades in English and merely informs in German is a conversion problem wearing a translation costume. Ecommerce content needs the selling points localised, the sizing and units adapted, and the checkout copy clear enough that nobody hesitates at the moment that matters.
Your blog and resource content does the slow work of building authority. Translating it multiplies the return on content you have already paid to create, provided the translated version reads like it was written for the market rather than shipped to it. High-volume archives can use an AI-assisted workflow with professional human review, so the economics work at scale.
Buttons, error messages, form labels and tooltips are the words visitors act on. A clumsy translation here reads as carelessness, and carelessness next to a payment field costs money. Strings are translated in their file format with placeholders and character limits respected, so nothing breaks in the build.
A deal generates documents faster than most teams can read them, and everyone carries obligations. Due diligence material, share purchase agreements and board papers are translated by expert legal translators, with an additional expert review on the binding agreements.
Website translation questions tend to be practical: how the content gets to us and back, how a WordPress or CMS site is handled, and how the translated site keeps pace when the English version changes. All answered below. If your question is not here, get in touch and we will answer it directly.
Yes. There are two routes. If you use a multilingual plugin such as WPML, we translate the exported content and return it ready to import, with formatting, shortcodes and links intact. If you do not, we install and configure WPML for you, set up the languages and load the translations in, so the site goes multilingual without a separate development project. Either way, your developer is not retyping copy into the CMS, and the structure of the site is never at risk.
Should we translate the whole website or start with key pages?
Start with the pages that do the commercial work: homepage, core service or product pages, and the pages a visitor hits on the way to contacting or buying from you. A partial site translated properly outperforms a full site translated cheaply. The rest can follow in phases, and translation memory means anything repeated is never paid for twice.
Our website changes constantly. How do you keep the translated versions up to date?
Send the updated content, or the export, and we identify exactly what has changed. Translation memory flags new and modified content and leaves approved content in place, so only the changes need translating. For sites with a steady publishing rhythm, we set up an ongoing workflow so updates are routine rather than a project every time.
Do you work in our CMS or do we send you files?
Files, and that is to your advantage. Working from an export means the translation happens with proper terminology and quality tools rather than typed into a browser window, and the translated content goes back into your site cleanly instead of page by page by hand. If your site cannot export its content, tell us what it is built on and we will find a way that works.
Will the layout break when the translation is longer than the English?
It can, because German and French run up to 35 per cent longer than English and character-based languages run shorter. Two safeguards deal with it. Where a field has a character limit, tell us and the translation is written to fit. And once the translated content is in your site, we review it page by page and flag anything the new text has broken, so problems are found before your visitors find them.
