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Translate your WordPress site

Connect with Brightlines Translation using the WPML plugin to make intelligent translation easy.

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Congratulations. You’ve got a stunning WordPress site. You slaved. You laboured. You tested and perfected. More than a pretty shop window you’ve created a compelling brand experience. Now it’s time to take that experience around the world.

The bad news? Website visitors are just as demanding and impatient in different languages as they are in English. If they don’t immediately find what they are looking for, if they feel that the language on your site isn’t clear and engaging, they’ll be off. Which means getting your translation right is more than good manners. It’s good business.

Beyond translation. The Brightlines Difference.

Brightlines handles translations for some of the biggest brands on the planet. Our linguists go beyond direct translation to replicate the impact and effectiveness of your original web content in any language, and for any culture you choose. You can now apply the Brightlines advantage to your website using the WPML translation plugin. To get us on board, simply follow these four simple steps.

  1. Getting started

Download the WPML core plugin WPML Multilingual CMS and any other add-on plugins to enhance your websites functionality.

  • WPML String Translation
  • WPML Media Translation
  • WPML Sticky Links
  • WPML CMS Navigation
  1. Choose Brightlines

Open the WPML plugin and go to the “Translation Management” section. Click the button reading “Yes, show me the available translation services”, and from the list of available vendors, select Brightlines Translation. Unless you already have an account with us, you will need to request an API token by completing the contact form at the foot of this page. Once you have your token, enter it into the form, and voilà, we are now on your team.

  1. Select content for translation

Check the boxes of pages and posts you want to translate in the translation dashboard tab. Once we have received your order, we will send you a detailed quote.

  1. Translate and upload

Once the job has been given the green light, we’ll build a relevant team of linguists to deliver impeccable translation at speed. Once complete, you can choose to have the translations delivered automatically, or you can retrieve them manually from your WP admin panel.


Compatibility Plugins That Integrate WPML with Other Plugins

WPML also offers a range of compatibility plugins that work smoothly with other well-known WordPress plugins, such as WooCommerce, ACF, Gravity Forms, and many more. These plugins provide you with extra tools to simplify the process of website translation. They ensure that any additional features you incorporate into your WordPress sites will be fully compatible with multiple languages. Please explore these resources to improve the multilingual capabilities of your website.

Why Choose Brightlines?

Given the broad range of alternative options available through the WPML plugin, what is it that makes Brightlines so different?

We speak e-commerce in any language

Hard sell or soft sell. Technical or simple. We have experience working on every kind of website across a wide spread of industries. Many of our linguists are independently successful professionals from a range of different fields. No matter how niche your industry, no matter how specific your requirements, we’ll build a team that understands.

The depth of our cultural understanding

Our translators wear many hats. Language experts. Cultural advisors. Technical consultants. The depth of their knowledge, and the wealth of their experience adds value to every syllable.

Scale, accuracy and speed

We deliver accurate translation and localisation services quickly without compromising quality. No matter how big the task, no matter how many countries you need to target with your site, Brightlines can help. We take the headache out of talking global.

Calculating a Website’s Word Count with WPML

Estimating Word Count: WPML provides two methods to estimate the word count of either specific content or entire post types on a website.

For Specific Content:

  1. Go to the WPML → Translation Management page.
  2. Use filters to identify the content you wish to translate.
  3. By selecting the desired content with checkboxes, you can view the word count estimate, displayed beneath the content list.

Note: The word count automatically updates as different content is selected.

For the Entire Website or Specific Post Types:

  1. On the WPML → Translation Management page click the ‘Word count for the entire site’ link.
  2. In the pop-up dialogue select the post types for which a word count is needed and then click ‘Recalculate’.

Influence of Translation Memory on Word Count and Costs

WPML’s Advanced Translation Editor and Brightlines Translation use translation memories. This means that you will get discounts for text that has already been translated and for text that is repeated throughout the website. Websites often have a lot of repeated text so quite a saving can be made.

Getting a fixed price quote from Brightlines

Once you have the word count let us know what it is, or export the content to us so we can analyse the text and calculate the cost for you. If you do export the content to us, don’t worry we will not start anything unless we have an explicit instruction from you to start!

Priority Support

If you become a Brightlines customer you will automatically receive priority support from WPML, how’s that for peace of mind?

Useful Documentation

How to Build a Multilingual WordPress Website in 2024

Translation Management

For more information concerning the installation and advanced functionality of the WPML plugin, please go here

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Why should I translate my WordPress website?

Translating your WordPress site allows you to reach a broader audience, enhance user experience for non-English speakers, and potentially increase global market share.

Can I use WordPress translation plugins?

Yes, several WordPress plugins facilitate translation, such as WPML, Polylang, and TranslatePress. These tools simplify multilingual content management and automate translation tasks.

Are machine translations worth it for my website?

Machine translations can be used for basic content, but they often lack accuracy and nuance and can put off customers. Use a translation agency like Brightlines, which uses native-speaking expert translators to ensure high-quality translations.

Can I translate website images and media?

To enhance accessibility and user experience, ensure images, videos, and other media have translated captions, alt text, and metadata.

How can I optimize my translated site for SEO?

Translate URL slugs, meta titles, descriptions, and keywords. Use hreflang tags to indicate language variations and help search engines index your translated content correctly.

For world wide website translation

If you want to request an API token to connect Brightlines with WPML, or you’d like to ask about our service, drop us a note and we’ll be in touch Subito. Tout de suit. Inmediatamente.