Why Your Business Needs English to Spanish Translation Services
The digitisation of business has meant that more and more people are pivoting to a multilingual system, increasing the accessibility of their presence online and driving engagement and sales to a global scale through translation.
Translation in business has been shown again and again to have an extremely positive impact on generating sales and growth. A 2020 survey from CSA Research found that 79% of online shoppers prefer to read content in their own language, with a further 40% agreeing that they would never buy from a website in a different language.
While it’s important to incorporate a whole range of languages into the translation of your business’ media, marketing, and digital resources, it can be smart to prioritise the most popular, prevalent, and widely used languages in order to fasttrack your growth.
When it comes to the most popular languages, it’s hard to beat Spanish. If you’re looking to extend your business’ reach across a multitude of places, people, and demographics, here are some key reasons why translating your website and online content into Spanish is a must.
Spanish Is the World’s Second Most Spoken Language
With over 450 million native speakers worldwide, Spanish comes second only to China in the ranks of the world’s most spoken native languages. A further 75 million speak Spanish as a second language, and it also sits among the top three most studied languages in the world.
Spanish is spoken the world over. It is the official language of a whopping 20 countries, as well as being commonly spoken in the United States, Andorra, Belize, and Gibraltar. This means that you could translate your business’ website and content into just one other language, while reaching at least 25 countries in the process.
In order to see success in any international market, it’s crucial to help your prospective customers connect, feel comfortable with, and have confidence in your product or service. Having content that can be easily accessed by Spanish-speaking customers is crucial for achieving growth in Spanish-speaking countries the world over.
An E-commerce Gap in the Market
Surprisingly, even though it’s such a popular language the world over, Spanish only accounts for 4% of online content out there today. English takes the lead by far, with almost 60% of online content available in the language, while Russian comes in second at just 5%.
Luckily, this presents an exciting opportunity for ecommerce businesses. There is a gap in the market just waiting to be filled with Spanish-translated websites.
Also, if you’re thinking something along the lines of “our overseas customers all speak English anyway”, research has shown that 76% of consumers who speak English as a second language still prefer to purchase products online with information in their native language.
Because language has such an impact on consumer engagement, making your content accessible and inclusive of other cultures is a great way to establish more of a connection with your target customers, generating more leads and widespread sales.
Incorporating localisation into your translation process can also work wonders for your customer familiarity, as you’ll be able to cover all the cultural nuances that are often hidden in the depths of a language.
Professional localisation will help your Spanish-speaking customers feel catered for, as your content will come across as having been developed with this demographic in mind, rather than as an afterthought with a rushed or poor translation. You can customise your marketing to meet the expectations of your target audience, creating more of an opportunity for generating sales.
Your SEO Will Soar
Translating your website content from English to Spanish will also work to give your SEO a boost. Making sure your website is available in another language has an incredibly positive impact on your site’s performance in Google searches.
Firstly, your competition might be lower overseas – while your site might be fighting for a space amongst the English-language site results, you could have less competition amongst a Spanish-speaking digital audience, resulting in better rankings.
This also works in terms of keywords – there could be an English keyword that has countless English speakers scouring the web, which, when translated into Spanish, has less people searching for, meaning your website will rank higher.
Make a Splash in the Americas
The Americas are swimming with Spanish natives, with an estimated 60.6 million Spanish speakers. Businesses can easily reap the benefits of reaching an American audience simply by translating their website content into Spanish.
Chile, Columbia, Mexico, Argentina, Peru, and a number of other Central and South American territories have Spanish as their primary language, as well as several areas in the United States.
According to the US Census Bureau, 13.3% of people in the US speak Spanish at home. Spanish is over 43 million US resident’s first language, and the US has even been estimated to be the world’s largest country of Spanish speakers by the year 2050.
Taking advantage of the rapid expansion of an already popular language will put you in a terrific position in terms of scaling and growing your business as things develop.
Get Started With Quality English to Spanish Translation Services
If you’ve just been hastily checking your competitor’s website in another browser to see if they have Spanish translation available, there’s no need to panic – help is at hand. At Brightlines, we have a team of over 1000 professional Spanish translators, expert linguists, and industry sector specialists ready to take your content to the next level, all are expert writers fluent in the cultural nuances of the Spanish speaking markets.
Get in touch today for top quality Spanish translation services.