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Como Hotels and Resorts

Como Hotels and Resorts

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Como Hotels and Resorts

Translating Luxury: Crafting Multilingual Narratives for COMO Hotels and Resorts

Concise hotel brochures demanded a very high level of translation that would ensure that the unique character and opulence of each Como destination was clearly and faithfully communicated to all international audiences.

Brightlines supply translation, transcreation and multilingual production to COMO

In order to maintain the brand integrity of these important promotional materials – irrespective of language or destination – Brightlines provided Como Hotels and Resorts with a combined translation and transcreation service.

Able to seamlessly adapt Como’s luxury marketing message from one language to another, Brightlines has produced hotel brochures in as many as 9 different world languages, including Chinese, Japanese and Russian.

As well as ensuring consistency in message, style and tone, Brightlines is also responsible for the typesetting accuracy of all language variants for final brochure page layouts, comprising Cyrillic and Latin alphabets as well as phonetic, non-alphabetic scripts.

Brightlines provides an all-in-one translation service

Brightlines’ ability to provide Como Hotels and Resorts with an all-in-one, translation and transcreation service, and in-depth knowledge of artworking, has dramatically simplified the production of its multilingual luxury hotel brochures.

The brochures have become a key component in the company’s international marketing communications mix, supporting successful direct marketing, on-line and point-of-sale initiatives throughout the Americas, Asia and Europe.

Get in touch

If you’re looking for a partner to take the pain out of translation, get in touch with the Brightlines team.